The Lazy (But Smart) Business Owner’s Secret Weapon: 8 Tips to Use AI ChatGPT to Create Magnetic Content Without Breaking a Sweat
You know what's tough? Having to take care of clients and customers, respond to new sales inquiries, run your business – all while having to create content that stands out and attracts customers! Sometimes, it feels as impossible as hiking mount everest, having to Marie Kondo your whole closet in 30 minutes, or get a toddler to sit still for 10 minutes.
That's where AI tool comes in. It's like having a personal writing assistant that can help you generate ideas, write killer content, and optimize your work for search engines. Pretty sweet, right?
According to Hubpost, a whopping 77% of marketers think that AI can help them create content way faster? And that's not all – close to 80% of them also believe that AI can help them create better quality content. (Santiago)
Ready to kiss meh content goodbye? Get a AI supercomputer on your content creation team, and make content so good that makes people hit pause on their favorite Netflix show.
Now, you might be thinking, "AI sounds intimidating, and I don't want to spend hours trying to figure it out." Don't worry – you don't need to be a computer whiz to use AI ChatGPT. It's designed to make your life easier, not harder. So let's dive in!
brand photo styled by us for Alice Beasley by Amelia Soegijono Photography
So, What is AI ChatGPT?
Picture this: you're at a restaurant, and you can't decide what to order. So you ask your waiter for a recommendation, and they suggest the perfect dish that's tailored to your taste. The best part? It also wows all your guests, and make you the star of this dinner party. And now you’re everyone’s favorite dinner party host.
That's kind of what AI ChatGPT does, except it's for content creation instead of food. It uses artificial intelligence to analyze your writing style and suggest ideas, headlines, and even full paragraphs that not only match your brand voice, but also attracts your target audience and customers.
How does AI ChatGPT work?
Here's the nitty-gritty: AI ChatGPT uses a complex algorithm to analyze massive amounts of text data from the internet, from books to blogs to social media posts. Then, based on that data, it predicts what words and phrases would be most likely to come next in a given sentence. It's like a crystal ball for writing, but instead of seeing the future, it sees what you're likely to say next to get the result your want.
Benefits of using AI ChatGPT for content creation
Let's be real - writing can be tedious. It's like cleaning your room or doing your taxes - you know you need to do it, but you'd rather be doing literally anything else. That's where AI ChatGPT comes in. By generating ideas, headlines, and even full paragraphs for you, using AI ChatGPT well frees up your brain power and space to focus on other important things in your business and life that you actually enjoy.
Plus, it can help you create content faster and more efficiently, which saves you time and hassle, so you can spend more time binge-watching your favorite Netflix show or cuddling with your little ones or furry friends!
Here are our 8 best tips to help you make the most out of this AI-powered writing assistant:
Tip #1 - Brainstorm Amazing Content Ideas with AI ChatGPT
Stuck in a creative rut? No worries, AI ChatGPT can help you get those juices flowing. Simply enter a topic or keyword, and AI ChatGPT will suggest ideas for your next video, podcast episode, or blog post. It's like having your own personal brainstorming buddy!
Plus, AI ChatGPT can help you generate new and unique content ideas that you might not have thought of on your own. So, say goodbye to writer's block and hello to fresh, magnetic content that attracts your target audience and that people love!
Don’t have time to start on an AI tool right now and need great content ideas fast? Here are 12 ways to find the next content ideas your audience craves in 3 minutes.
Tip #2 - Create Eye-Catching AI-Powered Headlines
You know what they say, first impressions are everything! That's why it's crucial to create headlines that grab your readers' attention. With AI ChatGPT, you can easily craft attention-grabbing headlines that are sure to get clicks.
Just enter the topic or keyword of your blog post, podcast episode, or Youtube video, and ask AI ChatGPT to suggest several headline options. You can get even more specific by asking for headlines that are within a certain word count or written in a particular tone or style that is closer to your brand voice. Choose the one that you think would make your target audience go, “Yes, I want that!”, And voila! You've got a killer headline that will make your content stand out.
brand photo by Sara Weir Photography
Tip #3 - Save Time with Automated Content Creation
Let's face it, we're all busy. That's why it's essential to find ways to automate tasks and save time, which is your most valuable asset!
Studies show that 90% of the people who use marketing automation agree that it's essential for their online marketing success. (Govender) With AI ChatGPT, you can get things done fast without costing your time or hiring an actual assistant.
Use AI ChatGPT to automate content creation tasks like research and content ideation. You can even have it create the entire content for you so you have a starting point to work off of. You can also ask AI ChatGPT to translate your content into a different language to reach an even larger audience.
Create templates and workflows for your content creation process that include the usage of AI ChatGPT. For example, always have AI ChatGPT help you find relevant information and suggest ideas for your next blog post, Youtube video, or podcast episode, so you can spend less time researching and more time creating.
Build a bank of template prompts to help you ask great questions every time. Also, categorize your template prompts based on your goals or workflows, like writing ad copy, creating sales pages, writing blog posts, and generating social media captions, so you can get the responses you’re looking for from ChatGPT faster.
Not sure where to start? Download a free copy of these Best ChatGPT Prompts to Supercharge Marketing.
Tip #4 - Boost Your SEO with AI ChatGPT
Optimizing your content for search engines can be time-consuming and tricky, but AI ChatGPT can make it a breeze. Simply enter your content topic, and AI ChatGPT will suggest ways to optimize your content for SEO.
You can also ask AI ChatGPT to come up with SEO meta descriptions and keyword suggestions, and even revise your copy and headers and optimize them with SEO keywords, so you can rest easy knowing your content is search engine-friendly.
Tip #5 - Repurpose and Customize Your Content with AI ChatGPT for Different Social Media
Instead of creating brand new content for each platform, you can use AI ChatGPT to repurpose your existing content for different formats. For example, you can use AI ChatGPT to create shorter versions of your blog posts for social media or to turn your videos into blog posts.
AI ChatGPT can also help you customize your content for each platform's unique tone and audience. For example, you can use AI ChatGPT to create social media captions that are more conversational and engaging, short video scripts specifically for Tiktok, or long scripts with intro and outro for podcast episodes.
By using AI ChatGPT to tailor your content for different platforms, you can save time and effort while ensuring that your content is optimized for maximum engagement and impact.
Want more ideas on how to master the art of repurposing your content without boring your audience? Check out this post.
Tip #6 - Personalize Your Content for Your Audience
One-size-fits-all content just doesn't cut it anymore. That's why it's crucial to personalize your content for your specific audience. With AI ChatGPT, you can create content that speaks directly to your target audience.
Not sure who your target audience and customers are? Start here with 7 questions every modern entrepreneur should ask to narrow down their target audience further.
Simply add, “Please write this in a tone that engages my target audience [describe your target audience]” to your request, and AI ChatGPT can help you craft messages that resonate with your audience, so you can build better relationships with your readers and customers. If there’s a specific tone, like playful, humorous, sarcastic, or welcoming tone, or a writing style you know that resonates with your audience, you can also request AI ChatGPT to create content and write copy with that particular voice.
Tip #7 - Write High-Converting Content with AI ChatGPT
With AI ChatGPT as your editor-in-chief, you can write like a pro while keeping your brand voice. AI ChatGPT can help you with sentence structure, grammar, and even suggest vocabulary and phrases that suit your writing style.
To make sure your content is attention-grabbing and persuasive, you can specify a proven formula or framework, like the AIDA marketing model (Attention, Interest, Desire, Action) or the FAB (features, advantage, benefits) or PAS (pain, agitation, solution) copywriting formula. And ask AI ChatGPT to write content in that particular structure that many pro copywriters use!
And the best part? You can use AI ChatGPT's assistance to write faster and more efficiently, so you can spend less time editing and more time creating.
Want to know more about how to create juicy content that converts? Check out this post to get 8 tips to create high-converting content and get more eyes on your stuff!
Besides using ChatGPT, here are more ways to create content easily even if writing makes you pull your hair out.
Tip #8 - Get Better Results by Providing Specific Feedback to ChatGPT
ChatGPT is super smart, but sometimes it needs a little help from you to give the best answers. That's where specific feedback comes in! When you tell ChatGPT what you need, it can tailor its responses to give you more helpful information.
Give targeted feedback for ChatGPT, including what you like or don’t like about the answers you got. Ask it to elaborate or make a copy shorter. Specify which options from the previous response you like more and ask for even more ideas. Give copy or content examples and ask ChatGPT to create something similar. In most cases, the more information it has, the better responses you get!
brand photo styled by us for Comeplum by Claire Xue
Now that we've covered the amazing benefits of using AI ChatGPT for content creation, it's time to get real and talk about the limitations. Like any superhero, this supercomputer AI ChatGPT has its strengths and limitations, and it's important to understand both sides. So, let's take off our rose-colored glasses and talk about the pros and cons of using AI ChatGPT for your content marketing
The Pros and Cons of Using AI ChatGPT for Content Creation
Let's start with the pros. By using AI ChatGPT, you can save time and effort in creating content, improve the quality of your writing, and even generate new ideas for your next piece. Plus, it's always available, so you can get writing inspiration any time, day or night.
AI ChatGPT is great for making content creation a breeze, but is it all sunshine and rainbows? Now that we've covered the amazing benefits of using AI ChatGPT for content creation, it's time to get real and talk about the limitations.
Things to Keep in Mind When Using AI ChatGPT
Like any tool, AI ChatGPT has its limitations. For example, it may not always understand the nuance and context of certain topics, and it's important to keep in mind that it's a machine and not a human writer. But don't let that discourage you. With the right guidance and feedback, it can still be an incredibly useful tool in your content creation arsenal.
Think of AI ChatGPT as your trusty writing assistant and researcher – it's there to help you get the job done, but it's still up to you to steer the ship.
Other Tips to Address the Limitations of AI ChatGPT
So, how can you make sure you're getting the most out of AI ChatGPT while also addressing its limitations? One tip is to provide specific feedback (see Tip #8 above) and ask follow-up questions to help guide it in the right direction.
To get the most out of AI ChatGPT, You can also provide samples of copies you wrote in the past in your brand voice, and train AI ChatGPT to learn your brand voice and create content in a similar style or tone.
To make your content more attention-grabbing and avoid generic copy, you can also describe the psychographics of your target audience in more detail to AI ChatGPT to work human emotions into your content and copy.
Want to make sure your copy doesn’t sound like a scammy bot? Another surefire way to avoid this is to give your content a final once-over before publishing. Add a human touch and your voice with relatable anecdotes or analogies that resonate with your audience.
Research shows that a lot of people think that AI can make their marketing game even stronger! (Geyser) It's like adding a turbocharger to your car and getting that extra marketing boost you need to grow your business faster.
To make your copy even more compelling, connect with your audience by using emotional marketing and weaving in some personal storytelling that speaks to them. Make 'em laugh, make 'em cry, and give them content that is relatable!
These tips will help you use AI ChatGPT to create better content faster with a human touch and avoid sounding awkward or boring like a robot!
So far, we've explored the world of AI ChatGPT and how it can revolutionize your content creation process. We've discussed its benefits, tips for making the most out of it, and even its limitations.
With AI ChatGPT as your trusty writing assistant, the possibilities are endless. So, go give this a try. Start with these best tried-and-true ChatGPT prompts to supercharge your marketing!
Works Cited
Geyser, Werner. “Artificial Intelligence (AI) Marketing Benchmark Report: 2023.” Influencer Marketing Hub, 22 Feb. 2023, influencermarketinghub.com/ai-marketing-benchmark-report/#toc-7. Accessed 10 May 2023.
Govender, Shanal. “120+ Marketing Automation Statistics & Facts 2023 Edition.” MarketSplash, 14 Jan. 2023, marketsplash.com/marketing-automation-statistics/. Accessed 10 May 2023.
Santiago, Erica. “AI in Content Creation: How Creators and Marketers Are Using It [Data].” Blog.hubspot.com, 17 Apr. 2023, blog.hubspot.com/marketing/ai-in-content-marketing#:~:text=According%20to%20our%20survey%2C%2033. Accessed 10 May 2023.